JoJo Maman Bébé are helping vulnerable children in Lebanon displaced by the war and families in crisis in the UK and Ireland with their From a Mother to Another initiative this month.
Starting 22nd February, JoJo Maman Bébé will be collecting good quality outgrown or unwanted baby and children's clothes with the aim of reducing clothing waste while helping those in need.
Nearly a third of the UK's clothing ends up in landfill, equating to 350,000 tonnes a year. By extending the clothes by just three months of active use, carbon and water waste could be reduced by up to 5-10% a year.
If you'd like to get involved, JoJo are requesting that customers make up complete outfits in sizes 0-6 years, with shoes in a separate bag and drop off the bags to the Royal Arcade store to donate.
The emergency clothing packs will then be distributed by Trussell Trust's Foodbanks in the UK and by partner charities in Lebanon with JoJo Maman Bébé covering the extensive costs of checking, sorting, shipping, customs clearance and managing the logistics of delivering the parcels. Last year, the packs reached over 1000 families in the UK alone.