Card it FOR Cardiff has been extended - Morgan Quarter, Cardiff

Wales’ first contactless technology to help raise money for homelessness in Cardiff has been extended for an additional week due to its popularity. Residents and visitors to Cardiff will be able to continue to make donations at the pay wall on the Hayes until Tuesday 3 April.

Funded through FOR Cardiff, the interactive screen, which features Cardiff Blues’ Sam Warburton OBE, has been on the Hayes since March 12. Since then, hundreds have tapped their contactless cards to donate a fixed fee of £2 towards a fund providing small grants for those experiencing or at risk of homelessness. Every £2 donated by contactless payment is being matched funded by Four Acre Trust doubling the difference.

Donations are managed by the Community Foundation in Wales, and the grants distributed through the city’s frontline services.

Adrian Field, Executive Director, FOR Cardiff, the business improvement district for the city, said: “The response to the contactless technology has been overwhelmingly positive and people have been impressed with the innovative approach. The aim of Give DIFFerently is to give people another option when giving to the homeless, especially to those like myself who, more often than not, don’t carry cash.

“Our hope with giving people extra time to donate is that we can help even more people in need in the city. If you haven’t already donated, then please pop down and card it for Cardiff.”

Louise Stubbings, Creative Director, Clear Channel UK, who have provided the contactless technology, said: “We are proud to have helped bring this important campaign to life and encourage people to give to charity via contactless technology. It’s great to see how much the people of Cardiff have embraced it and the success of Give DIFFerently to date really highlights the ability of Out of Home advertising to be used as a force for good in the community.”

A partnership between FOR Cardiff, The Big Issue Cymru, Cardiff Council, Community Foundation in Wales, Huggard, the Salvation Army, South Wales Police, The Wallich and Public Health Wales, Give DIFFerently shines a light on the wealth of services provided to help combat rough sleeping across the city, as well as fundraising to provide grants for individuals at risk.

Applications for the Give DIFFerently fund are open to voluntary and third sector organisations who can apply for grants from £250 – £750 on behalf of the people they support.

Ten per cent of the fund is ring-fenced for organisations working with those at risk of Adverse Childhood Experiences to prevent the next generation from becoming homeless or having to resort to street-based activities such as begging.

The contactless technology is in place until Tuesday 3 April, following which people can donate at any time by texting DIFF20 followed by the amount you want to donate to 70070.

For more information, visit or follow @GiveDIFFerently

About Give DIFFerently
A campaign to encourage people visiting and living in Cardiff to think differently about how they give to those who are begging and are homeless or at risk of homelessness.
Providing an alternative method of giving by donating to a fund managed by the Community Foundation in Wales, where individuals can access funds to bring about positive change in a timely way, at a crucial moment in people’s lives.  All money raised will go directly to individuals!
As the focus of the campaign is ‘prevention,’ there will also be 10% of the fund ring-fenced for organisations working with those at risk of ACEs to try and help prevent the next generation of homeless and reduce street-based activities such as begging.

What is FOR Cardiff?
FOR Cardiff is a Business Improvement District (BID).
A BID is an arrangement whereby businesses get together, decide which improvements they want to make in their city centre, how they will manage these and what they will spend on them.
BIDs have a maximum of five years, which gives them a good length of time for businesses to feel the benefit of the services and projects delivered by the BID.
BIDs deliver services and projects that are always in addition to those statutorily provided by the public agencies including Cardiff Council and Police. They can also be entirely new.
BIDs are usually run by not for profit companies and are controlled by the businesses that fund them. They are run as a private sector organisation with a business mindset.
Following extensive consultation, a BID can be formed following a ballot in which businesses vote on a BID Proposal or business plan for the area.
Since the legislation was introduced in the UK in 2004, over 280 BIDs have been formed in locations including Birmingham, Sheffield, Liverpool, Edinburgh and closer to home in Swansea, Newport and Merthyr Tydfil.